Growth marketer with 6 years of experience running paid, search and lifecycle campaigns for consumer brands. Known for turning data into clear tests, cutting acquisition costs and building small teams that ship every week.
Experience
Growth Marketing Manager, BrightCart
Apr 2022 – Present
Mumbai
- •Grew monthly active buyers from 180K to 410K in 18 months across search, social and referral.
- •Cut cost per acquisition by 32% by moving budget to the 5 best-performing audiences.
- •Built a weekly testing routine that shipped 60+ landing page and email experiments.
- •Manage a team of 4 marketers and 2 designers.
Digital Marketing Executive, Zenfold Media
Jul 2019 – Mar 2022
Pune
- •Managed INR 1.2 crore a year in Google and Meta ad spend for 9 retail clients.
- •Raised organic traffic for the agency's largest client by 140% with a content and SEO plan.
Education
Symbiosis Institute of Business Management
2017 – 2019
MBA, Marketing
Pune
University of Mumbai
2014 – 2017
B.Com
Mumbai
Skills
Marketing: SEO, Google Ads, Meta Ads, Email and CRM, A/B testing
Tools: GA4, HubSpot, Looker Studio, Excel, Canva
Awards
Best Performance Campaign, India Digital Awards
2023
Certifications
Google Ads Search Certification
2024
Google
